Best Practices for Creating Surveys

This article provides guidelines and tips for creating surveys and sending them to the users.

Survey Use Cases

Aternity survey tool is customizable. You can adapt it to your organization’s priorities. However, below are a few scenarios that you can try to get started.
Field Description
Work from Home/Work from Anywhere

Employee experience varies extensively under work from home or work from anywhere policies. Ask users about the components of their work experience, such as devices, connection speeds, and policies.

Change Validation

When making changes user’s device or software, send a follow up survey a few days later, asking about their satisfaction.

Incident Validation

Based on device telemetry, ask users if they can confirm problems with their devices. For example, certain Lenovo models in a particular business location may suddenly experience low UXI scores. Survey those users to determine if they actually perceive a degradation in experience.

Prepare Your Users

Placing a tray icon on the end user device may be new for your end users. It is recommended to communicate beforehand and inform them about the survey capability. Below is a draft message that you can use with survey end users:

<Your Department> is rolling out a new app that lets us engage directly and securely with you. 
Periodically, you will see a red circle over the tray icon application shown below, indicating that there is a topic about which <Your Department> wants your opinion.  

We take your feedback seriously and appreciate your participation. Please contact <insert email here> if you have any questions or concerns. 

Thank you! 

<Include an image of your customized tray icon on the bottom of the screen or a video> 

Best Practices for Creating a Survey

Below are some best practices to encourage high response rates and garner actionable insights.
Field Description
Set a clear purpose

Prior to creating a survey, identify clear reasons and determine what actionable insights you hope to achieve. Users are asked for their attention constantly, so ensure that the questions you ask are worth their time.

Keep it short

To maximize responsiveness, try to keep surveys to 3 questions or fewer.

Use simple words

Make your ask of the end user easier by framing questions simply and succinctly. Avoid unnecessary industry jargon and wordiness.

Ask clear questions

Feedback is most helpful when respondents are clear about what you are asking. Try to avoid assumptions and generalizations.

Be specific about timeframes

A respondent’s experience can change over time and answers are more valuable when everyone references a consistent period. Specify a recent timeframe (for example, “Over the past week/month…”), rather than leaving questions open-ended.